The "Le Veritable Cherbourg" badge :
Under the crenel crown of the Cherbourg fortress town, two umbrellas in defence and crowned with laurel, the Cherbourg badge, azure(sky and sea) with silver face (sand stripes), laden with three stars (the landmarks of sea voyage) and brightened up with three gold bezants (richness of exchanges with far-away lands). The badge is embroidered with 9695 points right on the canvas of the umbrella.

The ring :
A solid brass ring marked with the brand blazon, golden finish with 18-to-24-carat fine gold or rifle gun stainless steel. It decorates each grip.

The "detail of the persons in know"
The shutting of the umbrella by two thick straps: gathering them, wrapping them up around the canvas and sliding them.