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| 1972 : |
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After studying photography in Paris, Jean-Pierre Yvon is an assistant to famous photographer then becomes self-employed. He carries on his business as a photographers in advertising, fashion, art report and economic report around the world, for magazines as well as for publishers. |
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| 1981 : |
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The Ecaille shop
Jean-Pierre Yvon decides to come back to Cherbourg and opens, at 30 rue des Portes in the pedestrian center, with the Ecaille sign, a very beautiful exotic gift shop, which will evolve towards branded jewelry, silk goods and other fashion accesories. |
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| 1986 : |
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Le Véritable Cherbourg ®
The idea of Jean-Pierre Yvon is to create an umbrella carrying the name of his home town. At this time, the product doesn't exist! !
Motivated by a need to create, he registers the trademark "Le Véritable Cherbourg ®" and creates three models which are classic, timeless, aesthetic and resistant. He entrusts a sub-contractor with the manufacturing.
The concept is strong, the success is immediate. |
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